SINCE 2002. For over two decades, NASCHENKA pieces have been meticulously handcrafted in Korea by master artisans with more than 50 years of experience, preserving the finest heritage of Korean silversmith craftsmanship.
NASCHENKA Official
Norigae selected as a 2026 Presidential State Gift Binyeo featured in the APEC 2025 Summit promotional film · Featured Artist, Paris 2024 Olympics Korea House · Invited to Homo Faber 2024
NASCHENKA History
In the meantime, a very beautiful look was completed with the pick of Ive Jang Won-young, who was preparing for the FRED exhibition in France. She contacted me saying that ...
Along with the release of a new song called 'Daechwita' by Suga of BTS, it took YouTube views to #1 at once! The hanok used as the background of the music video and ...
Pink Venom is known for its musicality, topicality, history of K-pop girl groups, etc. Even if you set aside everything. The complete body that I expected and wanted so much!!
Pink Venom is known for its musicality, topicality, history of K-pop girl groups, etc. Even if you set aside everything. The complete body that I expected and wanted so much!!
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NASCHENKA reinterprets the beauty of Korean tradition through contemporary heritage jewelry. Each piece preserves time-honored Korean craftsmanship while carrying its artistry into the present.
For more than two decades, NASCHENKA has created jewelry for major Korean historical dramas, films, cultural events, and international stages—helping introduce the beauty of Korean heritage jewelry to audiences around the world.
From royal hair ornaments and binyeo to norigae and ceremonial jewelry, NASCHENKA’s works have appeared in more than 100 Korean dramas, films, music videos, and official cultural presentations.
Every piece is designed by Kim Seong-eun and handcrafted by Korean master artisans with decades of experience.
Redefining the Binyeo as Korean Fine Jewelry
Tradition is not merely explained. It is owned and treasured.
For designer Kim Seong-eun, the binyeo is neither a museum relic nor an accessory worn briefly with hanbok. It is authentic Korean jewelry—created to be worn by women today, treasured for a lifetime, and passed down to future generations.
Since founding NASCHENKA in 2002, Kim has transformed the form and symbolism of the Korean binyeo into contemporary silver jewelry. While the market became increasingly filled with mass-produced imported hairpins and brass ornaments, she remained committed to 925 sterling silver binyeo designed in Korea and handcrafted by Korean master silversmiths in Seoul.
The material of a binyeo matters as much as its form. When a piece is presented as traditional Korean craftsmanship, we should consider what it is made from and whose hands created it. Authenticity is not achieved through appearance alone.
A NASCHENKA binyeo is designed with careful attention to its weight and balance when worn, the curvature of its shaft, and the direction of its decorative elements. Kim personally selects natural jade, coral, amber, and pearl, designing the silverwork around each gemstone’s unique form and color. Nature-formed stones and artisan-crafted silver come together to create a singular binyeo.
The phoenix, dragon, peony, bamboo, and lotus are more than decorative motifs. They are Korean symbols embodying royal dignity and authority, prosperity, integrity, vitality, and nobility of spirit. Kim reinterprets these traditional motifs through a contemporary language of binyeo for women today.
The NASCHENKA phoenix binyeo worn by IVE’s Jang Wonyoung is a defining expression of this philosophy. The phoenix—once associated with the dignity and noble beauty of the highest-ranking women of the royal court—was reborn through a young contemporary icon as a new expression of Korean beauty. It demonstrated that the binyeo can transcend the world of historical dramas and stand as fine jewelry for the present day.
Kim’s 21st-Century Daegunbuin project likewise moves beyond reproducing royal ornaments from the past. It reinterprets the refinement and symbolism of Joseon royal women through 21st-century binyeo and hairpins designed to complement not only hanbok, but also modern gowns, tailored jackets, and everyday updos.
Every NASCHENKA binyeo is conceived and designed by Kim Seong-eun, then individually handcrafted in Seoul by Korean silversmiths with decades of experience. The subtle variations in the curves of the silver and traces of handcraftsmanship are not imperfections; they are evidence of authentic Korean silverwork.
A NASCHENKA binyeo is not a souvenir for a one-time hanbok experience. It is a collectible work through which its wearer carries Korean history and craftsmanship—and passes them on to the next generation.
NASCHENKA BINYEO
Designed in Korea. Handcrafted in Seoul by Korean master silversmiths.
